Released on = March 10, 2006, 2:23 am

Press Release Author = Elemental Communications

Industry = Internet & Online

Press Release Summary = Search & Directory and Mobile Company InfoSpace, Inc.
http://www.infospaceinc.com is to use a viral marketing element to release its
re-designed WebFetch.com Search Comparison Tool which now incorporates MSN search.

Press Release Body = London, UK

Viral marketing campaign used by Search & Directory and Mobile Company InfoSpace to
release re-designed WebFetch.com Search Comparison Tool including MSN additions

InfoSpace use word-of-mouth viral marketing campaign to connect with B2B, B2C and
P2P audiences for WebFetch.com Search Comparison Tool

----Begins----

Search & Directory and Mobile Company InfoSpace, Inc. http://www.infospaceinc.com is
to use a viral marketing element to release its re-designed WebFetch.com Search
Comparison Tool which now incorporates MSN search.

The Webfetch.com Search Comparison Tool can be added to Websites and Blogs from
WebFetch.com for free by Website owners at
http://comparesearchengines.webfetch.com/blog.aspx, by simply adding a small HTML
code into their Webpages. The viral element to the tool allows the user to send an
invite to a friend to experience the benefits of metasearch and try the service. It
is the first use of viral marketing in the EU and UK by InfoSpace to create a
word-of-mouth buzz around the products and services it delivers.

The Search Comparison Tool http://comparesearchengines.webfetch.com that drives its
results from WebFetch.com for the EU and UK compares search engine results from Ask,
Google, MSN and Yahoo! from a microsite that allows searches to be undertaken and
then compared. By bringing search results together in one resource, InfoSpace
illustrates how WebFetch.com delivers the most relevant results on the Web.

Dominic Trigg, vice president at InfoSpace Search & Directory explains, "Only 1.1
percent of search results from the top four search engines (Ask, Google, MSN and
Yahoo!) are the same. The WebFetch.com Search Comparison Tool shows what the
different results are across these search engines and clearly explains their
outcomes from searches. As a result of this, the tool demonstrates that business
and consumer users can get more top results in one place using the WebFetch.com
metasearch engine."

The new design and improvements take the user through a Flash demonstration and
allows them to make real-time searches displaying the results that have been
returned by each search engine. The tool shows how many results appear on the first
page of that search engine, how many results are completely unique to that search
engine and then moves onto the next search engine to do the same.

Once the tool has returned results back from all of the search engines, it then
shows the Web's top results (using green buttons) and WebFetch.com's top results
(using orange buttons). By hovering over the green and orange buttons the user is
able to see the origin of each search result and if desired enables them
clickthrough to see those results in that search engine. There is also a blue
button with a down arrow that may be clicked on to allow the user to switch the
results of the engines so that they can see alternative views of the results and
overlaps.

"The WebFetch.com Search Comparison Tool exemplifies how InfoSpace private labelled
search can be used to increase loyalty and revenue across a business' Websites by
bringing more relevant results to their user-base from the top engines with just one
click. It was a natural choice to use a viral hook to have Website owners and the
users themselves tell their colleagues, friends and relatives about their metasearch
experiences having used the tools. The bonus for Website owners is that the
instantly tap in the power InfoSpace metasearch engine WebFetch presenting an
alternative method to source more relevant search results to the Web audiences using
their site for free," adds Trigg.

----Ends----

----Notes to editors----

Click on Media Alerts http://www.elementalcomms.co.uk/media_centre/alerts/ to
register to receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats in the Media
Centre. Photographs are available of the InfoSpace team in the Images section.

The media spokesperson for InfoSpace Europe, Search & Directory is Dominic Trigg,
vice president.


About InfoSpace Search & Directory
http://www.infospaceinc.com/search

InfoSpace Search & Directory markets Web search and online directory products that
help users find the information they need while creating revenue opportunities for
merchants. InfoSpace Search & Directory operates a family of Internet properties
that includes WebFetch (http://www.webfetch.com), Dogpile (http://www.dogpile.com),
Switchboard (http://www.switchboard.com), WebCrawler (http://www.webcrawler.com),
InfoSpace.com (http://www.infospace.com) and MetaCrawler
(http://www.metacrawler.com). InfoSpace Search & Directory also powers Web search,
along with online yellow and white pages, for a variety of Web sites. InfoSpace
Search & Directory is a business of InfoSpace, Inc. (NASDAQ:INSP)


About InfoSpace
http://www.infospaceinc.com

InfoSpace, Inc. drives mobile media innovation. With one of the world's largest
mobile content libraries, InfoSpace makes it easy for consumers to discover,
personalize and enjoy their on-the-go experiences. The company uses its superior
merchandising and technology capabilities to facilitate the delivery of original and
licensed content across hundreds of mobile devices and through multiple channels.
InfoSpace also mobilizes brands and creates programming and revenue opportunities
for mobile operators. The company's products and services have extensive reach in
North America and Europe through carriers such as Cingular Wireless, Sprint Nextel,
T-Mobile, Verizon Wireless, and Virgin Mobile; in partnership with world-class
brands such as Cablevision and Fox News; and through online Web sites such as
Dogpile (Dogpile.com), which showcase the company's leading metasearch technology
and key advertising partnerships with companies like Google, SuperPages, Verizon,
Yahoo! and Yellowpages.com.


Web Site = http://comparesearchengines.webfetch.com

Contact Details = Elemental Communications

Rachel Hawkes
Account Director, Elemental Communications
Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
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